Current Policy Updated: February 25, 2016
Welcome and Definitions
The term “Personal Information” refers to any information that alone or when in combination with other information may be used to easily identify, contact or locate you, i.e. your name, address, email address and/or phone number. Information that has been anonymized so that it does not allow a third party to easily identify a specific individual is not considered Personal Information by us. We do not ever collect Personal Information from you unless you voluntarily provide it to us.
The term “Non-Personal Information” refers to information that does not identify any individual including and without limitation: IP type, IP address, ISP address, operating system, browser type, cookie IDs, pages viewed, search terms entered, duration and frequency of visits, anonymous usage statistics including any interactions with other users and/or frequency of messaging, log data, or social analytics and tracking measurements. When mobile devices are used to access the Website we may also collect without limitation: device type, make and model, operating system, carrier, user ID and/or information about the apps you use.
We collect Personal Information when you choose to provide it to us including when you register to use the Website, use the Website and when you communicate with us. We also may collect Non-Personal Information by using server logs, pixels, cookies and/or other similar technology as you use the Website. Please note that we may use third party service providers to help operate the Website and that these third party service providers will also collect Non-Personal Information from our Website.
When you purchase a Mattress you are given the option to register with the Website. If you do not choose to register you may checkout as a guest. Either way when you purchase a Mattress, you must provide us with Personal Information, such as your name, email address, address and credit card information. When making payments through the Website, you may need to provide Personal Information such as your credit card number to our third-party service providers.
Information which is automatically generated as you use the Website is collected and stored. When visiting the Website we and our third party service providers record information on server logs from your browser including your IP address as well as information from cookies, pixels and similar technologies. Cookies are small files placed in your computer browsers to store your preferences and for this reason must be enabled in your browser to use the Website. A Pixel is a small piece of code (1×1) embedded on the Website that allows us to record, for example, that a user has visited a particular page or clicked on a particular ad.
By using the Website you are authorizing us to gather, use, and store the aforementioned data.
How Information is Used
We use information including Personal Information for internal, service related purposes, i.e., to provide and improve our Services and/or Website. We may also provide information to third parties to allow us to improve the Services or Website. We may also use this data to deliver targeted advertising and/or to analyze interactions and other parts of our Website and/or measure the effectiveness of advertising and/or to understand the demographic most likely to respond to an ad. We may also use data from third parties in line with their own privacy policies and/or provide access or share non-personal information with any third parties including, but not limited to, affiliates, business partners and advertising partners. We may also combine the non-personal information collected via the Website with such data collected from these third parties.
Using the email address you provide we may send you email for informational and/or for operational purposes, i.e. to verify your account and/or customer service and/or system maintenance and/or account management. We may use data, possibly including Personal Information, to better transmit information that might be valuable, relevant, useful or in other ways of interest to you. We may use any anonymized and aggregate data collected through the Website as well as Non-Personal Information for any purpose.
When We May Disclose Information
We do not sell, rent or in any way share Personal Information about you with other people or nonaffiliated companies or entities for the purposes of their direct marketing unless we have your permission. We may share any information with our vendors and service providers in connection with the operation of the Website. We may share your information to comply with legal obligations or to protect and defend your and/or our rights and property. We may also share your information with our third party service providers. Any content you may post to the Website may be displayed on the Website. Any other users of the Website may be able to see any information about you that you post, i.e. your name if you should submit a review. We are not responsible for the privacy practices of any other users who may view and use your posted information. We may disclose data collected by the Website to better transmit information that might be valuable, relevant, useful or in other ways of interest to you. With your permission we may also disclose your Personal Information.
Third Party Sites
Other websites or applications may link to our Website and our Website may have links to other websites or applications. These other websites or applications are not controlled by us and we encourage you to read the privacy policies of each of these websites or applications. We bear no responsibility for the privacy practices or content of any other websites or applications. You may choose to visit these other websites or applications at your own risk.
No part of the Website is directed to persons under the age of 13. IF YOU ARE UNDER 13 YEARS OF AGE PLEASE DO NOT USE OR ACCESS THE WEBSITE AT ANY TIME OR IN ANY MANNER. We do not knowingly collect, maintain or use Personal Information from children under 13 years of age.
Updates or Suggestions